Welcome to the Practical Track! Here you'll find everything that you need to know to prepare for your product evaluation.

Description

In order to determine project placements, we ask you to present an analysis and pitch based on an existing product. You can choose any product, whether you love it or hate it, but we recommend choosing a product that you have frequently used. Please make sure to choose a specific product and not a company (ex choose Uber Eats not Uber or Word not Microsoft).

Deliverable

Prepare a 20-minute analysis of the product and a new feature you think should be added. You can accompany your presentation with a slide deck. Please include the following:

• An analysis of the product's users and competitors
  • Who uses the product and what value does the product deliver to them?
  • Who are the biggest players in the market the product is in?
  • Where does the product stand in that market?
• A pitch for a new feature that you think could improve the product
  • How does your feature add value to the product and its users?
  • What are use cases (potential ways to use your product) for your new feature?
  • What is a minimum viable version of your idea?
  • What does your idea look like in its finished state?
  • How would you measure the success of your feature?
  • How difficult do you imagine this feature being to implement?

Resources

Please refer to the Product Evaluation Workshop recording here and slides **here** for an example of the product evaluation.

<aside> 👨🏼‍🏫 Walkthrough Video

</aside>

<aside> 💡

Example Evaluation Slides

</aside>

This assessment is based on a House Course taught last Spring by Jennifer Chin and Rishi Tripathy as well as assessments we received when interviewing for product management positions. Below is a link to an example from the House Course that might be useful for your evaluation. While you only need to complete the slide deck, the other documents might be useful for diving deeper into a specific topic.

<aside> 📎 Slide deck

</aside>

<aside> 👩🏽‍💻 Market Analysis

</aside>

<aside> 🚀 New Feature Analysis

</aside>

Pitching/Interview

Once you've finished your product evaluation, you can schedule your interview using this link. During your interview you'll have the opportunity to share your pitch and talk about why you're interested in being a PM and the type of projects you'd like to work on. You should also feel comfortable incorporating and talking about the topics from the Introductory Track. You'll be evaluated based on the depth of your analysis, the cohesion of your presentation, and the overall strength of your pitch.